In the last 20 years, the combination of Distributor consolidation, new wineries and new wine producers has resulted in a wine industry "Distributor Bottleneck". The Distributor Bottleneck seriously limits a smaller winery or wine producer's ability to access the Wholesale sales channel. This has stifled the growth of smaller producers while homogenizing the overall wine selection for consumers.
Wine Direct to Trade facilitates and generates wholesale wine sales between licensed Sellers and Buyers. Sellers (CA wineries, wine producers, negociants and importers) will offer and sell wine at wholesale prices to Buyers (licensed retailers, restaurateurs and ecommerce) for the purpose of re-sale.
Our service is currently only available to licensees in California. Additional markets will be open in the very near future. These transactions between licensees are completely legal under California Alcohol Beverage Control laws.
NOTE: The use of this site is limited to current ABC license holders. You will be asked to submit current Alcohol Beverage Control license information to acquire a password for total access.